A Phishing Cyber Case Study

Guarding Your Business Against This Social Engineering Risk

In today’s digital age, social engineering poses a significant threat to businesses. These deceptive tactics manipulate individuals into divulging confidential information, potentially leading to devastating cyber-attacks. A notable example is the infamous Google and Facebook spear phishing scam, which resulted in a staggering $100 million loss.

Understanding Social Engineering and Phishing Social engineering is an umbrella term for various manipulative techniques used by cybercriminals. Phishing, a prevalent form of social engineering, involves sending fraudulent messages to trick recipients into revealing sensitive data.

Phishing: A Real-World Cyber Threat


Phishing scams cleverly disguise as legitimate requests, often via email.

Case Study: The U.S. Department of Labor fell victim to an email phishing scam, highlighting the vulnerability of even the most secure entities.

Impact: Small businesses can suffer significant financial and reputational damage from such attacks.

Beyond Phishing: Other Social Engineering Tactics

Piggybacking/Tailgating: Attackers gain physical access to restricted areas by exploiting employees’ courtesy.

Pharming: Redirecting users from legitimate websites to fraudulent ones to harvest personal information.

Preventative Measures for Small Businesses

Employee Training: Equip your team with the knowledge to identify and thwart social engineering attempts.

As difficult as it may seem, avoid holding the door open for person behind you, this is a favored way for social engineers to gain access to your company.  They will be dressed appropriately and appear friendly. They may even have some type of official service identification such as HVAC repair. Stay alert and teach this to your team.

Email Security: Implement robust email security systems to filter out malicious communications. Ensure that all employees know that malicious communications are not limited to email attachments.


The threat of social engineering is real and ever-present. By staying informed and proactive, small business owners can significantly reduce the risk of falling prey to these sophisticated cyber-attacks. For further insights, explore resources on avoiding social engineering from cybersecurity experts.

From Visible Strategies Agency Group:

“ This article serves as a guide for business owners to understand and protect against social engineering phishing attacks. It emphasizes actionable steps and provides real-world context to underscore the importance of cybersecurity measures.”