about marketing, digital marketing, business marketing tools, technologies

Facebook for Business Become a Favorite

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"Welcome to This Week in America on the Blue Funk Radio Network. I am Ric Bratton. The topic today is social media and how to use it to benefit your business, your career, and your brand. Our specific focus is on using Facebook."

Our expert guest, joining us from Atlanta, Georgia, is Margaret Ross; CEO of Visible Strategies Communications and visionary founder of the Kamaron Institute.

Margaret is an award winning business consultant, a recognized author, a regularly featured guest on America’s top media channels discussing marketing, technology, and cyber bullying prevention.

Keeping with today’s show topic, you can “Like” Margaret at and follow her on

What are some of the Facebook basics?

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How To Build Customer Loyalty And Sales

how to build customers spending loyaltyLoyal customers provide bigger profits. Twenty percent of customers provide 80 percent of the revenue.” – Margaret Ross

by Margaret Ross


Top performing companies focus on attracting and keeping customers. Why? Loyal customers provide greater profitability. Loyal customers spend 80% more than other customers. Eighty percent of a company’s sales come from 20 percent of their customers. Loyalty can’t be purchased by the pound. Loyalty can’t be stocked on shelves with colorful ‘new and improved’ packaging.

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Avoid these LinkedIn Mistakes
Three Mistakes You Cannot Afford to Make with LinkedIn

LinkedIn is the worldwide sensation, owned by Microsoft,  that allows you to stay connected with current business contacts, make new business contacts, follow companies and see what fascinating things they're up to. LinkedIn can also be a waste of your time, a benefit to your competitors and an aggravation to your friends.

Wow, big difference.

Millions love LinkedIn. Of course, if there are fans, there's bound to be some haters. Haters are the people that just don't appreciate LinkedIn no matter what benefits it may potentially provide. Some may avoid the LinkedIn experience. You don’t have to be one of them. I’ll give you three (all too) common mistakes that I see people make on LinkedIn and tell you how you can easily avoid them.

Regularly Made... Rookie LinkedIn Technical Errors


Mistake 1: Under-Protecting Connections

marketing social media linkedinIt is a BIG mistake is you allowing your competitors to get a look at all of your connections. (you know, those people you have worked so hard to "connect" with and yet you are pretty sure they are ready to jump ship at any moment and work with someone else instead of you?) Yes, your "first degree" connections are, by default, capable of seeing your connections. However, you can easily hide those precious connections from your clever competitors by simply changing the setting in the "who can see your connections" part of the "Profile Privacy Settings" screen.

Mistake 2: Over-Sharing Skills & Details

Raining down information about yourself to all of your LinkedIn connections is a mistake. Most people are up to their ears in information and are constantly bombarded with updates about every little thing. For example, ("Oh, great—yet another update on John and what he's up to…hmmm this is his second LinkedIn update today. At 6:30 am, he reportedly gained leadership skills and now he has learned PowerPoint. What social media does he think this is? --- Twitter?") Does everyone really need to know that you took that class in macramé, which you are sure will add to your web design abilities? Or that you now have now acquired “client service” skills? They may have thought you already had them. Avoid this by selecting “stop showing details” in your privacy settings. (See example highlighted in yellow.) Do you really want everyone to know that you are on the lookout for a new job? Or, more specifically—do you really want your boss to know that you are on the lookout for a new job? Remember to reverse this setting when the detail you are updating is something such as securing first-round funding for your start-up company or a Pulitzer Prize.

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Social Media Basics How To Talk Twitter-Style
Many business people tempted by the Twitter buzz immediately encounter a daunting language barrier. Do you speak Twitter? Welcome to the Twitterverse. The universe in 280 characters or less.  The most common length of a tweet back when Twitter only allowed 140 characters was 34 characters. Now that the limit is 280 characters, the most common length of a tweet is about 33 characters. 

TwitterBasic Vocabulary Definitions

The Tweeting communication code clearly starts out confusing. Every social network, from industry Social Media Twitter 101organizations to soccer parents, has its own specialized terms and acronyms. Those new to this microblogging jargon are in search of simple and clear answers to a myriad of critical questions such as “What in the world is Twitter's Follow Friday?” “Why are the pound signs cluttering peoples' messages?” “Is it a gesture of friendship or plagiarism to ReTweet (aka RT) someone’s tweet message?”   Once we begin to speak the language; we feel compelled to help the next Newbie.
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Corporate Surveys
research turn data into dollars

Marketing Research, Corporate Research & Survey Services


Kamaron Research Surveys Enlightened Action

Companies use surveys as a vehicle to improve work environment, customer satisfaction, sales, and management decision making. Research is useful if the information gathered is analyzed and explained in simple, clear business and organizational development terms and quickly becomes part of the management team's action plan. We believe taking informed action is a brilliant business move.

The Kamaron Institute Research, Training, and Management Consulting teams know that knowledge is not power. This Sir Francis Bacon'sstatement, when taken out of context can be dangerous. "Company progress requires that leaders know the score, report the score, and improve the score," explains Kamaron Institute president, Margaret Ross."In sports and business; this is how you win championships."

Working with the right research partner is a seemingly small thing that can make a big difference in the bottom line.

"We survey on behalf of companies, candidates, education, and organizations in order to establish where they are today. This is their baseline. In shopping mall terms the baseline is the ‘You Are Here' point.

"It really shouldn't matter where ‘Here' happens to be. What doesmatter are the following four action steps that should follow the survey findings

  • (a) No excuses accountability of leadership group to move forward from ‘Here.'
  • (b) An action plan
  • (c) Time-specific goals, and
  • (d) Training.
  • In my book, "Making Business Work," I refer to this process as following a treasure map, with the treasure being positive business results," adds Ross. Kamaron Institute's preferred survey methodology is Internet Research.

Internet research is often an excellent alternative, supplement, or compliment to traditional research quantitative methodologies such as telephone and mail.

Our survey research services are developed and supported by PhD level psychologists to meet the needs of Corporations, HR Professionals, Business Owners, Education Leaders, Candidates, and Organizations.

The survey and research services options are listed below. Request More Research Information from Visible Strategies. 



In the last few years, we have surveyed over half a million people across 150 industries.

Most traditional research can be done faster, with less investment and similar results through the Internet. At times, the Internet may even offer far better results.

Internet research often provides business and education professionals with more reliable and discriminatory quantitative measurement and verbatim qualitative responses than do more traditional methods. Internet research also can open up to research the web and include App interactivity.


Online research can save you time; it can also save you money. Internet research as the survey choice is similar. All else being equal, Internet research can be more cost effective than telephone research because of the reduced cost of the data collection. Internet surveys can be completed more quickly than studies that rely on telephone or mail.


Kamaron Online Research Surveys For Business, Organizational Development Professionals, Organizations

Research: Employees , Students, Staff

  • Workplace Climate
  • Bullying
  • Cyber Bullying
  • Employee Evaluations
  • Exit Interviews
  • Workplace Violence, Diversity, Quality of Life
  • Faculty Satisfaction
  • Cafeteria Feedback
  • Education Attitudes


Sales Organizations Surveys

  • Sales Rep Performance Feedback
  • Hiring- Evaluate Sales Person's Experience
  • Sales Training Survey

Research: Website/E-Commerce

  • Site Visitors Profile
  • Website Content
  • Technical Support Experience
  • Website Visitor Survey
  • Retail Website Customer Satisfaction


Kamaron Survey : Candidates & Causes

  • PTA Survey
  • Constituency Survey
  • Association Member Survey
  • Community Issues Survey
  • Community Satisfaction
  • Community Development


We Conduct Customer Satisfaction and Marketing Surveys

  • Dine In Restaurant Experience
  • Dental Care Surveys
  • Health Care Opinion Surveys
  • Legal Services Usage
  • Auto Sales Survey




Kamaron Institute Management Consulting Corporate Services Surveys

Kamaron Institute research team abides by the Council of American Survey Research (CASRO)Code of Standards and Ethics for Survey Research. We abide by principles set forth in the Safe Harbor framework as set forth by the U.S. Department of Commerce regarding the collection, use of data for European Union.

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Getting Social; Business Benefits of Social Media Marketing

Social Media Success

what is social media

What Is Social Media Marketing?

Social media marketing is the act of marketing through a social media platform.

There are many social media platforms today with the largest names being Facebook, Twitter, Google, Instagram, and Pinterest. However, various platforms like Periscope and Snapchat continue to gain popularity as well. The wide adoption of social media by the general public has created an opportunity for businesses to connect with large amounts of potential customers through these platforms. In fact, of the 7.7 billion people on earth, nearly 4.4 billion have access to the Internet and 3.5 billion of them are active on some form of social media. (Link Humans). This number makes social media marketing an important marketing front for all businesses. Social media marketing can include creating a presence, interacting with people, placing ads, selling products and running other types of paid/unpaid campaigns.

Why Use Social Media Marketing?

According to Hubspot, 92% of marketers reported that their social media marketing efforts generated increased exposure for them while 80% claimed that they had increased traffic as a result. Additionally, social media can:

social media internet state

Improve Insights on the audience- With the use of marketing tools through social media platforms, namely Facebook, you are granted access to intimate information about your audience, allowing you to launch extremely targeted marketing campaigns. Additionally, all platforms open up communication between a brand and their audience.

Easy distribution- As we mentioned, social media platforms have many users. When posting content, the platforms allow marketers to easily distribute content to a wide audience.
Better customer service- Social media allows you to respond to clients immediately and personally. By doing this you are also publicly displaying your customer service skills, further solidifying your marketing efforts.

Enhance SEO- When customers Google your business or keywords, you want to show up in the results. An active social media presence helps to establish your company as an authority in your industry so you do show up. This happens because activity on social media platforms is factored into the search results algorithm.
High ROI-Costs to market on social media platforms are relatively low for the amount of exposure which is possible.


Air Asia is one company that used social media to boost their engagement and sales when they were limited budget-wise. They launched a campaign via Facebook that asked people to fill a picture of a plane's seating chart with 303 friends and submit it as their entry to win. The winner got a free flight for them and their 302 friends. Air Asia found that after the campaign ended and the winner was awarded, their overall flights doubled, their Facebook page increased by 30% and their advertisement reached over 2 million people on Facebook. This demonstrates the reach and sales building potential of social media marketing.

Works Well With…

Social media is not a lone island, it works best when integrated with other digital marketing channels such as:

Social media marketing provides an opportunity which was not previously possible, for businesses to reach a wide range of potential customers, target very specific demographics and analyze marketing results scientifically. Furthermore, businesses can position themselves as an authority in their industry through their social media presence. In our world today, social media marketing needs to be a fundamental part of a business's strategy in order to stay competitive.

Business Marketing success is a team activity. Any single marketing tactic alone won't make your business succeed, which is why you’ll want to combine Social Media with other forms of web marketing. Search engine optimization and content management strategies and social media are effective methods of promoting your website and generating traffic for it. Additionally, analytics are an important tool for assessing the strategies you've employed and maintaining your web presence's competitive edge. Social Media is one of our specialties’ at Visible Strategies Marketing. We regularly include social and mobile services as part of the CTO Services package we design for our clients.


Your Social Media Apps Are Watching You.

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Inbound Marketing Offers Win/Wins

Magnetic Marketing - The Power of Attraction

Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to grab prospects' attention or interrupt the prospect. We call it Magnetic Marketing™. 

Inbound marketingearns the attention of potential customers, makes your company easy to be found in search and draws customers to your website by producing interesting relevant content (Wikipedia).

Inbound marketing is a type of Acquisition Marketing that is well suited to content marketing, social marketing, video marketing, digital advertising. Each type can be identified because it attracts people to your site because the site’s information entertains, educated, or solves a problem for them.

For year’s traditional marketing and advertising gained attention mainly by interruptingpeople rather than creating things (videos, information, fun) to attract them.

Examples of traditional interruptions would include things such as uninvited emails, tv ads, forced add pop ups. Nearly all consumers report having unsubscribed from emails and say that they record TV programs for the main purpose of avoiding these “advertising interruptions” to the program they want to watch.

Companies who make their money by selling subscriptions to their content marketing software often declare that marketing tactics such as digital advertising and great videos with strong call to actions and great landing pages are not “Inbound Marketing.”

We disagree. We believe both work well to deliver what they customer and business owner are looking for. Content marketing is a perfect pairing with these marketing tools: 

Video Marketing:
Content Marketing:
Pay Per Click Marketing:

Who is doing it well?

We noticed that is doing it well. Their content is created to provide real value to both a seasoned traveler and the relative new comer. Their “Real Cost of a Disney Vacation” was useful and entertaining read.

Visible Strategies understands and wins at Inbound Marketing. It is part of “What We Do Well. Contact Visible Strategies. 

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Smart Mobile Marketing in a Smartphone World

Mobile Marketing - Connecting with Consumers on the Move

Marketing to mobile users is essential for businesses in the 21st century. Mobile marketing includes any marketing activity for your business involving a mobile device e.g. website, apps, social, email, reviews.

Examples: Subway sends out weekly deals via text message. Nordstrom generates personalized fashion recommendations on its smartphone app. Dove pushes inspiring videos to Facebook’s mobile app.

According to Pew Research over 80% of Americans own a cell phone and 64% own a smartphone. People increasingly are using mobile devices as their primary access to the internet. A 2014 comScore report found that 60% of digital media consumption happens via mobile devices.

Businesses that do not take advantage of this trend will miss out on customers, especially millennials, who rely on mobile devices to obtain goods and services.

Mobile apps offer a personalized, streamlined user experience. Chick-Fil-A’s app allows local stores to tailor the user experience to that particular store, creating personalization. This app regularly sends out promos to customers, who can order food from anywhere using their smartphone.

A well-designed mobile app both creates and deepens brand loyalty.

Helpful tip – Combine your Mobile Marketing with other Mediums

1. Social media – Connect with people on Facebook, Twitter, Snapchat, and Instagram, inviting them to shop, get special offers, win prizes,
2. Print – An ad can instruct viewers to text your company via SMS to start receiving promos and notifications. Add a QR code that, when scanned by a smartphone, connects to your website.
3. Email – Invite email recipients to visit your site, download your app or information, sign up for text notifications. Estimated in B2B space over 80% customers research and "pre-shop" before speaking with any company or requesting more information.

EXAMPLES: Email marketing and social media marketing are examples of mobile marketing.

As a business owner, think about mobile marketing as the device your prospect or customer is using to accomplish what they want (awareness, research, compare prices and benefits, check reviews.) Upgrading your website so that it acts like an app (adjusts its information based on the device visiting it.)

Now more than ever, businesses are focusing on creating delightful mobile website experiences. After all, 80% of Internet users are using smartphones to search online. 

Mobile Marketing is one of our specialties’ at Visible Strategies Digital Marketing LLC. We regularly include Mobile First services and development as part of the CTO Services package we provide to our clients.  

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CTO Services

Our CTO Services Give You Marketing and Technology Services to Increase Sales

You want your business to create more business. We agree with you and are ready to help with our CTO Services Bundles.

Nearly every smart business owner we meet wants things to improve. How they approach the business growth opportunity can differ, radically. Experience has taught us that three business functions should be areas of continuous improvement. The areas are: marketing, sales, and the marketing technologies that support marketing and sales.

The Visible Strategies’ potential benefit to you is – business growth.

The Visible Strategies Group excels at marketing, sales, and the marketing technologies that power them. Plus, we offer our Business and Team Consulting Expertise to make sure your updated business strategy is both smart and flexible.

Some business owners think a new website will solve all their business growth challenges. The right promotion, a new local campaign, more social media buzz, the right app or order management or customer relationship system will solve all their business growth challenges. Some business owners think their staff can and should handle it all along with their other work responsibilities.

The savviest business leaders know – or at least suspect – that the right help can make all the difference.

How may we help you? Here are the services we can combine for the best bundle for your business: Contact Visible Strategies

  • • Digital Marketing
  • • SEO
  • • Pay Per Click Marketing
  • • Social Media Strategy
  • • Email Marketing
  • • Video Production
  • • Loyalty Marketing
  • • Business Consulting
  • • Brand Building
  • • Reputation Management
  • • Marketing & Technology (CTO)
  • • Local Business Development
  • • Privacy Cyber Security
  • • Content Strategy
  • • Website Optimization
  • • Conversion Rate Optimization
  • • Marketing Automation
  • • Responsive Websites
  • • Market Research

Video Marketing

How to Captures Attention in an ADD World

What is Video Marketing ? More Than YouTube?
The idea behind video marketing is quite simple. There have been a lot of studies that have reported how much easier it is to engage people with video content over just text, image, or audio. Naturally, that makes it an ideal technology for marketing, which is essentially always trying to engage new customers and keep old customers engaged as well. According to, a staggering 82% of marketers said that video marketing had a positive impact on their business and in a study from Forrester Research, it was determined that a web page featuring video content is fifty times more likely to appear on the first page of Google's search results than one without video content.

Why invest in video marketing?
We've already started to talk a little about the many benefits of video marketing. High on that list is a huge benefit in regard to search engine optimization. Like we mentioned above, websites with video content are consistently ranked higher in Google's search results. This means that you will have more visibility in search engines that will lead to higher conversion rates, more hits on your website, more links from other websites, and so on.

Roll Out Mat Case Study – Including Tube
Roll Out Mat is a company that sells wrestling mats that struggled with their online presence. They did not rank well on any search engines for their keywords. The main problem was there was no content built around their products. They launched a series on YouTube in which they taught wrestling tutorials each week on their mats. They also transcribed these videos to create more content and shared them via social media. After 90 days, the company ranked first for the words they were targeting which also increased leads and sales of their mats. They jumped 40+ spots for mat queries on Google from their video marketing through YouTube.

Team It Up
Smart to combine with drip campaigns, website, and social media
Video marketing is great, but it can get even better when combined with other marketing methods such as drip campaigns, website design, and social media marketing as we saw in the example above. In particular, social media is a great platform for sharing video content because you can link it back to your website and other social media platforms. Furthermore, designing your website to put video content front and center can really improve your marketing efforts for the better.

Marketing with Videos success requires teamwork. Any single marketing tactic alone won't make your business succeed, which is why you’ll want to combine it with other forms of web marketing. Search engine optimization and content management strategies and social media are effective methods of promoting your website and generating traffic for it. Video production and video marketing is one of our specialties’ at Visible Strategies Digital Marketing LLC. We regularly include these services as part of the CTO Services packages that we provide to our clients.

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Loyalty Marketing: the Secret Regular Revenue

What is Loyalty Marketing?
Loyalty marketing refers to the tactics used by companies to attempt to secure returning customers by offering them promotional deals and free goods or services, or otherwise rewarding patronizing their business in a repeated fashion. In general, the idea is to show appreciation for customers who consistently use your brand. This might seem limiting, or like it doesn't put enough emphasis on reaching new customers, but studies have shown that although only around 12-15% of customers are loyal to one retailer, those customers make up between 55-70% of sales.


Why invest in loyalty marketing?
The most obvious reason to employ loyalty marketing is that it can potentially boost your sales. Lots of research has shown that putting at least some emphasis on retaining customer loyalty has a positive effect on a company's growth. Additionally, loyalty marketing is a lot less expensive than marketing aimed at new customers, which typically makes up a significant portion of a company's marketing budget. Finally, customers like loyalty marketing, and companies that use a lot of it often develop a positive reputation as the kind of company that treats their customers well.

Amazon Prime – Does It Right and Gets Paid for It
Amazon Prime is a great example of a company that has used loyalty marketing to good effect. The service gives users free two-day shipping with no minimum purchase for almost all items for only $99 per year. Amazon actually loses between $1 and $2 billion per year by featuring this service, but makes all that money back (and more) because the average Prime user spends more than twice as much money yearly than the average non-Prime user.

Smart to combine with social media, email, and gamification
No marketing tactic is perfect on its own, and loyalty marketing is best used when combined with other techniques of mass marketing, such as social media, email marketing, and gamification. The idea behind combining these with loyalty marketing is to build a consistent base of customers who are invested in your business and willing to subscribe to an email or social media service that allows you to deliver promotions and deals to them in order to secure more business.

Business Marketing success is a team activity. Any single marketing tactic alone won't make your business succeed, which is why you’ll want to combine it with other forms of web marketing. Search engine optimization and content management strategies and social media are effective methods of promoting your website and generating traffic for it. Additionally, analytics are an important tool for assessing the strategies you've employed and maintaining your web presence's competitive edge.

Customer Retention and Loyalty Marketing is one of our specialties’ at Visible Strategies Digital Marketing LLC.

We regularly include Customer Retention services as part of the CTO Services package we provide to our clients.

Contact Visible Strategies

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Marketing Analytics
marketing analytics
Web Analytics

- Optimize, measure and analyze your results. Then re-optimize based on real data to achieve the maximum ROI (Return on Investment) from your online marketing efforts.

Website Conversion Analysis -

- Uncover the obstacles that your website poses to visitors that try to perform a “conversion action” (buy, register, download, request more information, etc.).

  Website Competitive Intelligence -

- Discover what your competitors are doing and how to position yourself to win on your relevant words.

Our decade of experience managing web communication strategy and campaigns has shown that a 12-month commitment is recommended to achieve optimal campaign results. After a thorough assessment of your needs, capabilities and goals, your Services are priced on a customized basis. Marketing Analytics are a part of What We Do Well at Visible Strategies. Learn More - Marketing Analytics Services. 

Social Media and Analytics

We help you craft the right mixture of social media and video marketing to match your business goals. Social media is an important spoke in the marketing wheel that moves your business forward. It is now "one size fits all." It is what is best for you.

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Local Search SEO. Winning Top Spots on Google
How To Win Top Spots on Google and Bing for Your Practice and Businesses 
Visible-Strategies’ Local Business Identity Management Services is proven to help local businesses win by getting customers to visit your site, contact you, and or come to your medical office, store or business. Learn more. 


web internet marketing local search doctors

We believe it is especially important to assist  communities' best doctors (physicians, family practices, doctors, peditricians, surgeons) and dentists be quickly and easily found on the web when a local person searches for assistance and local information.

Each month, a skyrocketing number of online consumers perform billions of local searches for nearby professionals, products and services. Your business needs to be highly “findable” via computer and smart mobile devices when your customers and prospects are researching their choices.

The Key to making you top of mind in your community is to increase your "Findability" on search engines.

Our Local Business Identity Management Services  empowers your online success and offline profits.

Not only do customers search the web to decide which dentist, physician or surgeon to go to, they also use the Internet to research the local reputation of the business they are going to spend their money with and trust with.

In addition to doing key page, search engine optimization on your website,  as part of our Local Business Identity Management Services,we help you manager your online reputation,  your local search results, your Business’s brand name, and key search descriptor in your city  when the search is combined with the city, state, and zip code.

Why We Know Service Matters

A recent medical need caused one of our key staff members a case of extreme web search frustration.  In a time sensitive effort to locate a recommended, local physician, the available information  was both wrong and insufficient. One of the first things the office manager mentioned when we finally found it was, "The address on the web is wrong. Our practice moved a year ago, and the Internet isn't up to date. Please make note of our correct address."

We think it is especially important to assist the community's  best doctors (physicians, family practice, doctors, pediatricians, surgeons) and dentists be quickly and easily "found" on the Internet when a local person searches online for assistance and local information.

►Our Research Results: All too often, information for excellent local doctors was missing, inaccurate and/or insufficient

We have incredible success with our Local Business Identity Management customers

Here is a brief list of services Visible Strategies Local Business Identity Management Services can provide to your medical office to drive traffic and revenue to your practice in a local city in the metro Atlanta GA area.

* For any service that requires a "verification" process, you would need to cooperate with the process.
** Success in organic search requires time, effort, and best digital marketing practices.
One Key Building Block of Local Search "Findability" is Your NAP NAP is tremendously important to your "findability".  NAP stands for your business Name + Physical Street Address + Local Phone Number. The information has to be accurate, consistent, and fresh

Reference: Learning the Language of Local Search "Findability"

Visible StrategiesCommunications Team,  leading Digital Marketing Agency headquartered in metro Atlanta, GA. can quickly and dramatically improve your business site traffic and your Internet "findability" with our Local Business Identity Management Services. We apply the same methodology and knowledge for your local business that we dedicate to the world’s best internet retailers. Contact Us. Request a quote.

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Local Search Success Glossary

Language of Local Search: Glossary of Local Search Internet Marketing

Visible Strategies:  Helping You Understand the Language of Local

Keeping pace with the Local Search industry sometimes requires the help of a translator and an advocate.

This page is your basic glossary and introduction to the language of local search. 

local search glossary doctors dentists  local business

Visible-Strategies’ Local Business Identity Management Services is all about causing customers to visit your site, to contact you, and or to come to your medical office, store or business. 

        Glossary: Definitions SEO Local Search Digital Marketing
Certified Listing: Verified Listing
A certified listing is one that has been directly claimed by the authorized owner or manager of that business and verified. Local search platforms have the highest level of confidence that certified listings are trusted and accurate.


A “vote of confidence” local search platforms apply to a Local Search business listing each time they find a matching business listing’s Name, Address and Phone (NAP) and descriptive information and links when crawling other sites.  Citations can be used to determine the level of accuracy, confidence and popularity of business listings.

The act of electronically "reading" and indexing relevant information from Web pages by a search platform. Search engine robots are constantly "crawling" web sites.

Descriptive Identity/Enhanced Business Listings
The extended identity of Local Search business listings that businesses add and local search platforms utilize to present  full business identity information to users to help them make informed buying decisions and get additional channels of contact. 

The likelihood of a Local Search business listing being presented on search engines first pages and local site platform based on consumer keyword query matches and other ranking factors.

Hyperlocal Search
An adjective used to describe a local search platform, Web site or Web content that is specific to a particular local neighborhood, town or geography.
One example - of many - is Internet Yellow Pages (IYP)

Unstructured words/terms used by on-line consumers to describe WHAT they hope to find when performing a Web search, and in local search, WHERE they hope to find it.

Local Search
The process of on-line consumers looking to find qualified local businesses by entering unstructured, “top of mind” (key) words, phrases (characterized by “what” the consumer is looking for) and geographic modifiers (e.g. "Atlanta, GA", or “where” the consumer is looking) in on-line search platforms.

Local Search Platform Results
The Web pages containing local business listings returned on a local search platform, as the result of “What-and-Where” local search queries performed by on-line consumers.

Mobile Local Search
The specialized access to and presentation of local search platform business listings and other local content to Smart Phones and other mobile devices.

Name, physical business address and main business phone number or NAP is the core or anchor information that makes up a basic on-line business listing’s identity.

Organic or Natural Search
Non-paid local search platform results delivering local business listings and Web site links relevant to the keyword query entered by a local search platform user.

Pay Per Click (PPC) is a term for paid or “sponsored” advertising programs on local search platforms and other sites, in which businesses are charged a fee when a searcher clicks on their advertisement.  Also known as Pay Per Click (PPC), Paid-Search marketing is when on-line advertisers bid to have brief text-based “Sponsored Link” ads displayed when a searcher enters a keyword search term. ) Advertisers only pay when the searcher clicks on the link in their ads, which are usually above or to the right of local organic search platform results.

This acronym stands for Research Online, Buy Offline—when consumers research a product on-line either from their computer or mobile device and then go to a brick-and-mortar location to actually purchase the item they were researching.

Search Engine Optimization is the process of improving the volume of traffic to a Web site by making it more visible to search platforms for keyword queries relevant to what the site’s content contains. SEO is often measured by the increase in number of site visitors via all non-paid forms of search, such as organic, local, universal, social and mobile.

Search Engine Results Pages (SERP) are the results (organic and paid) that appear after a user enters a keywords in search such as (best family doctors Atlanta  GA 30320 or Dr. Jan Smith Marietta, GA )

Social Search
A search for a person or business that is conducted while in a social program such as Twitter®, Facebook® or Foursquare®.

Visible Strategies Communications is a full service Internet Digital Marketing agency
located in metro Atlanta, GA.
We have a track record of success in helping local community's best doctors increase their important Web Findabiltiy and make it easier for prospects and customers do business with them.   Learn more about Local Search Digital Marketing services....

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Creating A Buzz With Web Powered Public Relations

Press releases are a great way to publicize your business, but frankly, not all press releases are created equal. - M Ross

Some press releases are pretty dull to read and have nothing new or exciting to tell the reader. The fact that a company just hired a new CEO or entered a partnership with a new distributor...yes, that's news, but is it interesting news? Probably not to anyone outside of the company - with the exception of the new CEO's proud family.

pets events make great public relations polls topics

So what is a company to do when they have no nationally exciting news to announce? Are you locked out of the news release buzz? No. They strategically create their own news.  And how do they do that? There are lots of ways.

Example: You could tie something your company is going to a leading story or trend of the day. 

Another good way is to feature original research in your press release - by hiring an outside company to do a poll (study, survey) for you. And here here are five reasons why:


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How to Use Social Media Marketing to Promote Your Business
Social Media marketing services tips using social networking sites
Brick and mortar businesses are busy promoting themselves in newspapers, on billboards, with flyers and newsletters. Those are all good ways to get exposure, but let's not forget the new weapon in the promotions and marketing arsenal: social media.

Social media promoting is immediate - you don't have to wait days or weeks for your ad to appear. So even if you’re just getting started with your social media promotions now, it's not too late - your promotions appear as soon as you type them in.
And unlike traditional advertising, it’s often free, costing only the time that you take to type in your promotional "tweets" or posts.
► Visible Strategies Communications team are social media marketing experts. Social media promotion and branding are included in our clients strategic communication plans.Contact.

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Why Blogging Is Bonanza for Business
Blogging is this decade's daily requirement for business development. As a business website was the non negotiable survival price of the last decade; a thriving business blog is strong predictor of a robust brand.
Need a reason to blog? Consider these.

Business blogs top marketing priority for decade social mediaThere are hundreds of millions of blogs in existence, ranging from the truly mundane and grammatically challenged (the "i am feeling sad 2day" variety) to the highly entertaining and/or informative.

It feels like only yesterday that Evan Williams (founder of coined the term, "blogger" Today, the blogosphere is doubling between once and twice a year, There are over one million blog posts daily. It's not too late for you. The timing is perfect to. catch the next growth wave.

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What is Mobile First Site Indexing in Search ?

 Why Your Business’ Website Has a Sudden Need for Speed 

mobile website speedGoogle’s “Mobile First” indexing is upon us. 

In late 2017, Google began moving a selection of “ready” sites to its mobile index. This means business websites have a sudden and real need formobile-friendly speed. Ignoring Google's change can soon cost your company, potential customers, as Google gives priority search engine placement to more responsive, faster-loading websites.  

Google: “Most Sites Lose Half their Visitors While Loading”


In 2017, when a visitor entered a search term that matched your company’s business products, services or website, she would see very similar search results if she was at her laptop, tablet or other smart devices. With "Mobile First," the mobile version of your website becomes the starting point for what Google includes in their search results and the baseline for how they determine if and where your business will appear on a search page.

Mid-2018 webmasters using Google Analytics began seeing approval notices or warning notices.  Approval meant that Google would show the site more frequently on mobile devices than site owners whose site had not earned its "mobile friendly" designation.  Other site owners would see warnings "Your site does not meet usability guidelines." 

Mid-2019 the percent of mobile searches have skyrocketed since 2017. Google's research says that mobile visitors are less patient than laptop visitors and are also less likely to buy something from you during that visit.  Google researchers found that retail sites in USA tend to load in over six seconds and the mobile visitor tends to go elsewhere in less than three seconds. 

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AI in Marketing: ChatGPT vs. Google Bard - A Comparative Analysis

Compare ChatGPT and Bard

AI chatbots are transforming digital interactions. Some proclaim that this is enhancing user experiences across industries. Others declare this is the end of human writing insight and creativity.  This article compares two prominent AI chatbots, ChatGPT and Google Bard, exploring their features, capabilities, and implications for marketing and authors.


ChatGPT Overview

ChatGPT, by OpenAI, stands out for its content generation and problem-solving abilities. While it aids in various tasks, it has limitations, notably its reliance on outdated training data that cuts off at about the end of 2021. In my test, I learned that it tends to be long winded and seems to enjoy overly long sentences.  I found it to be a powerful tool for creating outlines and headlines.

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Email Marketing: Why You Might Make it a Priority

Email Marketing Declared, “Often Well Worth the Work”

In today's competitive business landscape, small businesses strive to make each dollar bring back real revenue. With multiple strategies available, email marketing stands out as a potentially cost-effective and efficient way to engage both loyal customers and potential leads. The driving question: “What can we do to make smart decisions on our next (or first) email marketing campaign?

The ROI of Email Marketing

Email marketing boasts an impressive return on investment, with studies revealing that every dollar spent can yield up to $38 in revenue. Moreover, a staggering 89% of marketers regard email as their primary lead generator. What may surprise you is that only 10.5% of email marketing in the US is even open.

Craft Content for Relevance

Segmenting your audience enables targeted communication, enhancing the relevance of your emails. By featuring quality content tailored to specific segments, such as retail customers or online contacts, businesses like The Basketry have seen remarkable success.

Increase Impact with Attention Catching Subject Lines

Crafting compelling subject lines is paramount to capturing recipients' attention. Whether promoting a special offer or sharing informative articles, a catchy subject line can significantly boost open rates.

Maximizing Email Marketing Efficiency with Strategic Tools

  1. Automate for Timely Outreach Utilize automation software to trigger emails based on specific criteria, ensuring timely and personalized communication, such as welcome emails for new subscribers. Know what time of day and day of the week, is more likely to catch their attention.
  2. Optimize for Mobile Accessibility Design mobile-friendly emails to cater to the growing number of users accessing emails on smartphones, thereby expanding your reach and engagement potential.
  3. Harness Social Media Integration Integrate email campaigns with social media platforms to amplify your message and attract new followers across various channels, fostering a cohesive online presence.

Proven Strategies for Email Marketing Success

  1. Personalize Your Messaging Tailor emails to individual recipients, leveraging segmentation and dynamic content to enhance relevance and engagement.
  2. Prioritize Visual Appeal Craft visually captivating emails with clean layouts and clear calls-to-action to entice recipients and drive conversions.
  3. Analyze and Adapt Regularly assess email metrics to refine strategies, utilizing A/B testing to optimize subject lines, content, and CTAs for maximum impact.

Maximizing Returns: Understanding the Numbers

Wrap Up:  Email marketing presents a lucrative opportunity for small businesses to engage their audiences effectively and drive tangible results. Get good at offering a timely, relevant message, with benefits for the recipients, at the time and day that is preferred by them.

Email Marketing is a marketing tactic that we do well and excel at delivering results for our clients.  It can be included in a CTO or CMO Services package with the Visible Strategies Agency.



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