Email Marketing: Why You Might Make it a Priority

Direct Marketing Delivers Relevant Messages to Specific People

Direct marketing via email is a cost effective way to reach out to loyal as well as potential customers. You probably receive emails from a wide variety of businesses: restaurants, clothing brands, your dentist—maybe even a few local shops.

You probably also ignore most of these emails. So why send marketing emails? Email marketing offers a very high return on investment. Campaign Monitor reports that every dollar spent on email marketing yields $38 in revenue. And a survey by the marketing consultant group Mailigen found that 89% of marketers list email as their top lead-generator.

The key is to send emails that are relevant to the recipient. Segmenting recipients helps. Constant Contact recently featured a small business called The Basketry that tailors emails to four different segments: retail customers, online customers, business contacts, and customers who purchased via retail.

Offering quality content helps, too. TowneBank Mortgage, a small mortgage company, includes helpful articles for homeowners and homebuyers in its emails.

Most importantly, whether the email includes a promotion or just links to your blog posts, include a catchy subject line.

Team Up Email With These Marketing Tools

Email Marketing is a marketing tactic that we do well and delivers results for our clients.  It can be included in a CTO Services package with Visible Strategies.