How To Build A Sustainable Competitive Advantage

Price or Value business Strategy Margaret RossChoosing "price” as the company’s only sustainable, strategic, competitive advantage simply doesn’t work. Why? Because this is neither sustainable nor strategic.”  Margaret Ross

Consistently profitable companies create and sustain a strategic competitive advantage in the marketplace. This strategic advantage is the combination of things that makes them different than their competition. We might view the competitive advantage as a moat protecting their castle of business success.

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