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How To Build A Sustainable Competitive Advantage |
A Sustainable Competitive Advantage Is Your Secret Sauce
“Choosing "price” as the company’s only ‘sustainable’, strategic, competitive advantage simply doesn’t work. Why? Because this choice is neither sustainable nor strategic.” – Margaret Ross, Management Consulting
 Consistently profitable companies create and sustain a strategic competitive advantage in the marketplace. This strategic advantage is the combination of things that makes them different than their competition. We might view the competitive advantage as a moat protecting their castle of business success.
Three famous examples of sustainable competitive advantage are Coke, KFC, and Microsoft. For Coke, it’s their branding. For Microsoft, it’s their control of the personal computing operating system. KFC has several ingredients in its famous secret chicken recipe.
Strategic Mistake: One mistake we see companies make time and time again is deciding that they will make price the only ingredient in their secret sauce recipe.
Business Advantage Continue Reading
Tags: competitive, secret, mistake, it’s, advantage
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