Best Practices Online PPC Advertising

Everyone with a business and a website wants their website to be prominently featured on the search engines. Pay Per Click advertising is one way to ensure that your products and services are found by Online Advetising PPC Best Practicespeople who are searching for information related to those products or services. Google is one strong example but not the only example. Social media outlets such as Facebook and Linkedin have entered the online advetising fray.

For example, if someone is searching for topics of "best 4G phone"; on the left side of the page's results will be a list of websites and on the right side of the page will be a list of pay per click advertisements geared specifically to the keyword phrase "best 4G phone". On Google you can recognize these by looking the words "Sponsored" Link" in small print at the top of the advertising area. 

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Creating A Buzz With Web Powered Public Relations

Press releases are a great way to publicize your business, but frankly, not all press releases are created equal.

Some press releases are pretty dull to read and have nothing new or exciting to tell the reader. The fact that a company just hired a new CEO or entered a partnership with a new distributor...yes, that's news, but is it interesting news? Not to anyone outside of the company- with the exception of the new CEO's proud family.

pets events make great public relations polls topics

So what is a company to do when they have no exciting news to announce? Create their own news, that's what? And how do they do that?
One of the best ways to do that is to feature original research in your press release - by hiring an outside company to do a poll (study, survey) for you. And here's 5 big reasons why:
 

 

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