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Press releases are a great way to publicize your business, but frankly, not all press releases are created equal.
Some press releases are pretty dull to read and have nothing new or exciting to tell the reader. The fact that a company just hired a new CEO or entered a partnership with a new distributor...yes, that's news, but is it interesting news? Not to anyone outside of the company- with the exception of the new CEO's proud family.
 So what is a company to do when they have no exciting news to announce? Create their own news, that's what? And how do they do that?
One of the best ways to do that is to feature original research in your press release - by hiring an outside company to do a poll (study, survey) for you. And here's 5 big reasons why:
How Orignial PR Type Research Creates a Business Buzz
1.) New & Newsworthy: When you commission a poll, you are finding out something new and unique, which is the perfect kind of news to report. What are the five most popular dog breeds for families with children in the year 2009? What are the five most popular diets - AND - what are the five diets with the highest success rates? Who gets more Brazilian waxes - men or women?
2.) Adds Importance: You can use a poll to show the importance of your product or service. For example Prell hair Products commissioned a poll that showed that people who were having a bad hair day suffered low self esteem on those days.
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