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Business Drives Social Media Actions Kamaron Poll Reports |
New Psychographic Study Reports: 8 in 10 motivated to "Tweet" for business -
 Most Twitter users don't sign up just to tweet about their day; they're Tweeting to increase their bottom line, a new study reveals. In fact, more people who use Twitter do so for business than for social reasons alone, according to a new psychographic survey conducted by the Kamaron Research Institute.
More than 8 in 10 people responding to the survey stated that at least one of the reasons that they tweet was for business purposes.
Less than two in ten (17 percent) did not list business as one of the reasons that they Tweet.
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Social Media Communication Strategy
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Corporate Communications: Email and Instant Message Use |
Email and Instant Message Use Likely to Be Monitored
“Before you dash off a quick email or instant message to a friend or family member during a protracted work meeting, remember that your message may be monitored.” – M. Ross
Communication  Sills Tips: Email
Professional communications skills can build and support a positive work environment and be smart business communications strategy. Before you dash off a quick email or instant message to a friend or family member during a protracted work meeting, remember that your message may be monitored. Over three-quarters (76%) of US firms report that they record and review their employees communications on the job, with over half retaining and reviewing
The consequences of misuse can be severe. The American Management Association reports that one in four companies have terminated employees for email misuse.
This might be the perfect day to brush up on what your employer says about proper use of email and IM in the “Company Handbook.” Companies large and small are implementing electronic technology policies. The primary drivers for communication monitoring are legal and regulatory. In a court of law, email, instant messages, and other employee content has become evidence. They are the equivalent of business DNA.
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Communication Skills Tips Email
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How To Build A Sustainable Competitive Advantage |
 “Choosing "price” as the company’s only sustainable, strategic, competitive advantage simply doesn’t work. Why? Because this is neither sustainable nor strategic.” – Margaret Ross
by Margaret Ross
Consistently profitable companies create and sustain a strategic competitive advantage in the marketplace. This strategic advantage is the combination of things that makes them different than their competition. We might view the competitive advantage as a moat protecting their castle of business success.
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Smart Hiring Tips; The Big Three |
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Smart hiring secrets can help you avoid wasting another $5,000.00, this year. You no longer have to be an accountant or a psychic to become more effective at hiring the right person for the job. It can be as simple as one, two, three... (1) Smart Pre-screening, (2) Smart Interviewing and (3) Post Interviewing follow through can make a major difference for a hiring success story. - Margaret Ross
Smart Hiring Tips
While a standard two-week notice of resignation may be offered, most times it  takes much longer to find the perfect replacement. Plus, your new employee may offer their current employer a two-week notice. And you know that in order to meet deadlines and control costs, they need to be hired and trained as quickly as possible. That’s why it’s imperative that the interview and selection process be quick yet thorough. |
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How To Build Customer Loyalty And Sales |
 “Loyal customers provide bigger profits. Twenty percent of customers provide 80 percent of the revenue.” – Margaret Ross
by Margaret Ross
Top performing companies focus on attracting and keeping customers. Why? Loyal customers provide greater profitability. Loyal customers spend 80% more than other customers. Eighty percent of a company’s sales come from 20 percent of their customers. Loyalty can’t be purchased by the pound. Loyalty can’t be stocked on shelves in colorful ‘new and improved’ packaging.
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