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Creating A Buzz With Web Powered Public Relations
Press releases are a great way to publicize your business, but frankly, not all press releases are created equal.
Some press releases are pretty dull to read and have nothing new or exciting to tell the reader. The fact that a company just hired a new CEO or entered a partnership with a new distributor...yes, that's news, but is it interesting news? Not to anyone outside of the company- with the exception of the new CEO's proud family.
So what is a company to do when they have no exciting news to announce? Create their own news, that's what? And how do they do that?
One of the best ways to do that is to feature original research in your press release - by hiring an outside company to do a poll (study, survey) for you. And here's 5 big reasons why:
How Orignial PR Type Research Creates a Business Buzz
1.) New &Newsworthy: When you commission a poll, you are finding out something new and unique, which is the perfect kind of news to report. What are the five most popular dog breeds for families with children in the year 2009? What are the five most popular diets - AND - what are the five diets with the highest success rates? Who gets more Brazilian waxes - men or women?
2.) Adds Importance: You can use a poll to show the importance of your product or service. For example Prell hair Products commissioned a poll that showed that people who were having a bad hair day suffered low self esteem on those days.
Brick and mortar businesses are busy promoting themselves in newspapers, on billboards, with flyers and newsletters. Those are all good ways to get exposure, but let's not forget the new weapon in the promotions and marketing arsenal: social media.
Social media promoting is immediate - you don't have to wait days or weeks for your ad to appear. So even if you’re just getting started with your social media promotions now, it's not too late - your promotions appear as soon as you type them in.
And unlike traditional advertising, it’s often free, costing only the time that you take to type in your promotional "tweets" or posts.
► Visible Strategies Communications team are social media marketing experts. Social media promotion and branding are included in our clients strategic communication plans. Contact.
Online Marketing Communications Social Media Glossary.
Advertising Network: A service where ads are bought centrally through one company, and displayed on multiple websites that contract with that company for a share of revenue generated by ads served on their site.
Algorithm: The technology a search engine uses to deliver results to a query. Search engines utilize several algorithms in tandem to deliver a page of search results or keyword-targeted search ads.
Anchor Text: The clickable text part of a hyperlink. The text usually gives visitors or search engines important information on what the page being linked to is about.
So what is a company to do when they have no exciting news to announce? Create their own news, that's what? And how do they do that?
